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What is Customer Satisfaction at Mang Inasal about?

This thesis examines the level of customer satisfaction with Mang Inasal, a restaurant in Quezon City, Philippines. It analyzes customer satisfaction based on demographics, as well as aspects of the marketing mix - product, price, place, and promotion. A survey was conducted of 100 Mang Inasal customers. Results found customer satisfaction levels to be "sustainable" for product, price, and promotion. No significant relationships were found between satisfaction and demographics. The main problem reported was

Author

Caleb Mendoza

Language

EN