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What is Essentials of Marketing: Theory & Practice about?

Essentials of Marketing: Theory and Practice for a Marketing Career is a textbook by David M Brown and Alexander Thompson, published in 2023, designed for university business students with no prior marketing knowledge. The book covers key marketing theories, strategies, and practices through various chapters, case studies, and exercises, emphasizing ethical decision-making, sustainability, and the global nature of marketing. It includes a running case study of a fictitious motor manufacturer, Zomotor, to il

Author

b.rooklynhilltd3221

Language

EN