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What is Factors Influencing Apparel Purchases in Jalandhar about?

This document summarizes a research study about factors that influence readymade apparel purchases in Jalandhar City, India. The study aimed to understand customer satisfaction levels and what factors drive apparel purchase decisions. It also sought to identify the most popular apparel brands in the city. The findings revealed that Tommy Hilfiger and Peter England were the most preferred brands. Additionally, price and quality were found to be the most significant considerations for customers when making ap

Author

Sovanjan Roy

Language

EN