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Can I read Commonsense Marketing for Non-marketers : Straightforward Techniques for Spectacular Results! on EtoBox?
Commonsense Marketing for Non-marketers : Straightforward Techniques for Spectacular Results! by Baverstock, Alison is a book available to read on EtoBox.
What is Commonsense Marketing for Non-marketers : Straightforward Techniques for Spectacular Results! about?
Provides a guide to the scope of marketing, which is a customer-centred activity that involves all aspects of a company's development and growth. The author's advice includes market research, the market plan, how to use external services, direct marketing and costings.
- Author
- Baverstock, Alison
- Publisher
- Judy Piatkus Publishers Ltd
- Published
- 1995
- Language
- EN
- ISBN
- 9780749915223