About this document
Sources of New Product Ideas by Indu Vikasini is a document available to read on EtoBox.
Firms generate ideas from both internal and external sources. Internally, ideas come from R&D departments, manufacturing employees, salespeople, and top management. Externally, ideas are found through secondary research, customers, resellers, foreign markets, competitors, consultants, and more. For an idea to become innovation, it must be evaluated and implemented. Companies establish metrics to assess innovation success and ensure a steady flow of new ideas. Both top-down and bottom-up approaches are used
- Author
- Indu Vikasini
- Language
- EN