About this document

Snack Brand Performance Analysis by Harshit 2207 is a document available to read on EtoBox.

The document analyzes consumer behavior towards different snack brands based on their performance on various attributes. It ranks the brands based on their total attribute scores, with Lays identified as the best performing brand and Pringles as the poor performer. It finds that taste, quality and being a good meal are the most important attributes for consumers while diet and kids appeal are less important. While Lays and Uncle Chips are the top brands, Lays performs better consistently. Pringles and Parle

Author

Harshit 2207

Language

EN