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Clarifying Parasocial Interaction Measures by phamhaiminh2k7 is a document available to read on EtoBox.
This article critically assesses the concepts of parasocial interaction and parasocial relationships, highlighting the confusion in their measurement and conceptualization in research. The authors compare the traditional Parasocial Interaction Scale (PSI-Scale) with the newer Experience of Parasocial Interaction Scale (EPSI-Scale), finding that the EPSI-Scale better captures the intended experience of mutual awareness during media exposure. The paper emphasizes the need for researchers to carefully select m
- Author
- phamhaiminh2k7
- Language
- EN