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What is Environmental Factors in Service Marketing about?

The document discusses various environmental factors that influence service marketing. It outlines internal factors like finance, research and development, and company image. External factors include the micro environment of suppliers, customers, competitors and public, as well as the macro environment of demographic, economic, political/legal, and social/cultural influences. Customer demands, competitor actions, public needs, income levels, regulations and cultural acceptance all impact the services an org

Author

Maneet Kaur

Language

EN