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Automobile CRM Development Case Study is a document available to read on EtoBox.

This document describes a case study for developing an automobile customer relationship management (CRM) system for an Indian automotive company called XYZ Ltd. The system will consolidate customer, dealer, and product data from multiple sources into a centralized repository to give XYZ Ltd a 360-degree view of customers. It will load daily data files through batch processing and include a web-based CRM administration tool to enable searching customers and viewing relationships between customers, dealers, p

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