About this document
Uniqlo: Basics Redefined Since 1984 by AJ Bautista is a document available to read on EtoBox.
Uniqlo is a Japanese clothing retailer known for affordable, versatile basics. While it started as an anonymous brand, Uniqlo now has over 2,000 stores worldwide and is one of the largest clothing retailers. Uniqlo has found success in the US by appealing to cost-conscious millennials with durable, simple styles. However, to achieve dominance like in Asia, Uniqlo will need to significantly grow its 50 US stores and increase its brand awareness with American consumers.
- Author
- AJ Bautista
- Language
- EN