About this document
Public Relations: Advertising Principles and Practices by MuhadiMuzani is a document available to read on EtoBox.
The document discusses different types of public relations programs and practices. It covers topics like media relations, employee relations, financial relations, public affairs programs, fundraising, and cause marketing. It also discusses PR planning, objectives, strategies, tools, and the role of PR in integrated marketing communications.
- Author
- MuhadiMuzani
- Language
- EN