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About this Economics, Econometrics and Finance article
Gamification Design for Mobile Marketing Effectiveness by Hofacker, Charles; Ruyter, Ko de; Lurie, Nicholas H.; Manchanda, Puneet; Donaldson, Jeff is a Economics, Econometrics and Finance article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Economics, Econometrics and Finance.
- Author
- Hofacker, Charles; Ruyter, Ko de; Lurie, Nicholas H.; Manchanda, Puneet; Donaldson, Jeff
- Publisher
- Social Science Electronic Publishing; Publons; Research Square; Elsevier BV (ISSN 1556-5068)
- Published
- 2015
- Language
- EN
- Field
- Economics, Econometrics and Finance (Social Sciences)