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Customer Analysis and Behavior Insights by Ritesh Patnaik is a document available to read on EtoBox.

What is Customer Analysis and Behavior Insights about?

The document discusses marketing concepts and consumer behavior. It defines marketing as seeking to acquire, retain and enhance business from target customers to grow shareholder value. It also discusses three types of "marketing myopia" that businesses often suffer from. Finally, it provides an overview of factors that influence consumer decision making, including cultural, social, personal and psychological characteristics.

Author

Ritesh Patnaik

Language

EN