About this document
Conjoint Analysis and Market Research Insights by Chandrakant Thorat is a document available to read on EtoBox.
The document discusses various statistical analysis methods used in market research, including conjoint analysis, factor analysis, cluster analysis, and discriminant analysis. Conjoint analysis helps firms understand customer preferences for product features, while factor analysis condenses data into fewer variables. Cluster analysis groups observations based on shared characteristics, and discriminant analysis classifies data into categories based on predictor variables.
- Author
- Chandrakant Thorat
- Language
- EN