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What is Amul Marketing Strategy Study 2018 about?

This document provides a history and overview of Amul, an Indian dairy cooperative. It discusses how Amul was established in Anand, India in 1946 as a cooperative effort. Amul has since become a market leader in butter and other dairy products in India. It has also expanded into other product categories like ice cream and chocolate. The document outlines Amul

Author

Soumava Mitra

Language

EN