About this document
Service Marketing Strategies Explained by ScribdTranslations is a document available to read on EtoBox.
The document discusses service marketing. It explains that service marketing focuses on intangible activities that satisfy consumer needs. It also expands the traditional 4Ps marketing model to 7Ps to account for factors such as personnel and physical evidence that are important for services. Additionally, it emphasizes that service providers must create the right combination of the 7Ps and constantly improve their offerings due to competition in the market.
- Author
- ScribdTranslations
- Language
- EN