About this document
Trust and TAM in Online Shopping Model by Fahad Dehbar, FCCA is a document available to read on EtoBox.
The article explores the integration of Trust and the Technology Acceptance Model (TAM) in online shopping, emphasizing the importance of both consumer trust in e-vendors and the perceived usefulness and ease of use of the IT interface. It highlights that trust is crucial for online commerce and can be built through beliefs about vendor integrity and safety mechanisms on the website. The study provides evidence that these factors significantly influence online purchase intentions among experienced repeat sh
- Author
- Fahad Dehbar, FCCA
- Language
- EN