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What is Tourist Motivation in Vietnam about?

This study investigates the effects of tourist motivations on tourism planning for domestic tourists in Vietnam, identifying key push and pull factors that influence travel decisions. A quantitative analysis of 664 questionnaires revealed seven push motivations, such as fulfilling prestige and social relationships, and four pull motivations, including destination facilities and cultural attractions. The findings aim to enhance tourism planning and policy formulation in Vietnam, contributing to the sustainab

Author

Jenny

Language

EN