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Reviving Nabisco Glucose: Turnaround Strategy by sabrinatrisha7 is a document available to read on EtoBox.

What is Reviving Nabisco Glucose: Turnaround Strategy about?

The document presents a turnaround marketing strategy for Nabisco Glucose, a declining biscuit brand in Bangladesh, addressing its challenges due to shifting consumer preferences towards healthier snacks. It outlines a comprehensive plan that includes product reformulation, modern packaging, and a digital-first marketing approach to regain market relevance. The study emphasizes leveraging the brand

Author

sabrinatrisha7

Language

EN