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Taiwanese Cruise Tourist Behavior During Different Phases of by profanjananandan is a document available to read on EtoBox.
This study explores the behavior of Taiwanese cruise tourists during different phases of their leisure experience, focusing on the anticipation, on-site experience, and recollection phases. Key findings indicate that trip price and duration significantly influence decisions during the anticipation phase, while service quality is a major factor affecting satisfaction and re-purchase intentions during the recollection phase. The research highlights the rapid growth of the cruise industry in Taiwan and the imp
- Author
- profanjananandan
- Language
- EN