Can I read You, Inc. : The Art of Selling Yourself on EtoBox?

You, Inc. : The Art of Selling Yourself by Harry Beckwith; Christine Clifford Beckwith is a business book available to read on EtoBox.

What is You, Inc. : The Art of Selling Yourself about?

Harry Beckwith, the bestselling author of the classic "Selling the Invisible," reveals how the secret to selling is to sell oneself first.**From Publishers WeeklyIt really is all about you and improving the way you present yourself, declare the husband-and-wife Beckwiths (Selling the Invisible) in this refreshing career primer. Unlike many similar books, this is not an autobiography masquerading as wisdom. The Beckwiths stay out of the book except when Harry's experience as a bestselling business writer and head of a marketing firm or Christine's as an award-winning speaker and cancer-survivor is directly relevant. Instead, they offer practical advice for effective and memorable interpersonal interactions. Above all, they stress communicating with brevity and clarity—suggesting that every document be cut in half before sending and giving 30-minute speeches in 22 minutes. Their own prose is pared down to short, readable lessons on topics like the importance of making good first impressions and the secrets of successful selling, which they describe as the artful handling of information, presented with forethought and enough passion to be persuasive without making anyone uncomfortable

Who reads You, Inc. : The Art of Selling Yourself?

Author

Harry Beckwith; Christine Clifford Beckwith

Publisher

Grand Central Publishing

Published

2007

Language

EN

ISBN

9780759572867

Category

business

Subjects

Self Help, Business, Marketing

Rating

3.71 / 5 (855 ratings)

Updated

2026-03-14