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This document presents a research study analyzing the impact of Brand Awareness, Brand Loyalty, and Brand Reputation on purchase decisions for merchandise from the RRQ e-sports team. The study, involving 100 respondents, found that Brand Loyalty and Brand Reputation significantly influence purchasing decisions, while Brand Awareness does not. The findings suggest that e-sports brands like RRQ should focus on maintaining consumer engagement to enhance merchandise sales.
- Author
- suryanugraha.business
- Language
- EN