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What is Product Adaptation Strategies Explained about?

This document discusses product adaptation for international markets. It identifies three types of core products: the core product, tangible product, and augmented product. There are tradeoffs between standardizing a product globally versus adapting it for different countries. Factors like regulations, consumer preferences, and competition influence the need for adaptation. The degree of cultural grounding and industrial nature of a product determine the strategic approach. Product characteristics like pack

Author

Ahmad Khalid Ridwan

Language

EN