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What is Online Shopping Behavior Among Students about?

This study examined the relationship between online shopping behavior on Amazon and social media usage among students aged 17-28 at Tecnológico de Monterrey in Monterrey, Mexico. A survey of 100 students found that most shop online at least weekly and use Amazon. It also found that social media influences shopping behavior, with 84.6% saying social media motivated Amazon purchases. Students reported heavy social media use, especially Facebook and Instagram, and seeing products on social media very often. Th

Author

a00819442

Language

EN