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Impact of Ads on Children by L. V B Reddy is a document available to read on EtoBox.
What is Impact of Ads on Children about?
The document discusses advertising and its objectives, research methodology, and types of advertising media. It begins with an introduction to advertising, describing it as communication intended to persuade consumers to take action by purchasing or consuming a product. It then discusses [1] the objectives of studying the effects of advertisements on children and [2] the research methodology, including sampling and data collection methods. It concludes by describing various types of advertising media, focus
- Author
- L. V B Reddy
- Language
- EN