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What is MBA Consumer Behaviour Syllabus about?

The syllabus outlines the Consumer Behaviour course for MBA Marketing, focusing on understanding consumer behavior theories and their application in marketing strategies. It covers topics such as consumer decision-making processes, individual and group determinants of behavior, environmental influences, and customer relationship management. The course includes assessments through Continuous Internal Evaluation (CIE) and Semester End Examination (SEE), and emphasizes the importance of consumer behavior analy

Author

nishanthjain99

Language

EN