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FMCG Pricing Analysis of Biscuits by Nistha Bisht is a document available to read on EtoBox.
This document analyzes the fast moving consumer goods (FMCG) industry in India, with a focus on the biscuit segment. It discusses key points about the FMCG industry and biscuit market in India. Specifically, it analyzes pricing strategies and competition between popular biscuit brands Krackjack and Britannia 50-50 sold at different malls in Bangalore. The biscuit industry is dominated by Parle-G and Britannia, which control most of the market. Biscuit demand is generally inelastic to price and income change
- Author
- Nistha Bisht
- Language
- EN