Can I read Organizational Public Relations: A Political Perspective (Routledge Communication Series) on EtoBox?

Organizational Public Relations: A Political Perspective (Routledge Communication Series) by Christopher Spicer is a book available to read on EtoBox.

What is Organizational Public Relations: A Political Perspective (Routledge Communication Series) about?

Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by organizational decision making in the development and implementation of public relations programs and activities. It emphasizes the ways in which an organization's culture and decision making processes ultimately influence the success or failure of their public relations efforts. The research, case studies, and author's interpretations and suggestions explore the often confusing netherworld of organizational mindsets -- particularly as those world views affect the organization's relations with clients and other stakeholders. Understanding organizational politics is the way to understanding how and why decisions are made by the organization's dominant coalition. The primary goal of this text is to enhance our understanding of the ways in which organizations 'work' -- the political process that accompanies organizational decision making. As an instrumental participant in the organizational political

Author

Christopher Spicer

Publisher

Routledge

Published

1997

Language

EN

ISBN

9780203811788

Subjects

Language Learning, Business, Management