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Chapter two focuses on the participatory design of messages and discussion themes, emphasizing the distinction between the two: messages convey information to elicit action, while discussion themes provoke dialogue around problems. It outlines the creative strategy for developing these communications, including the importance of understanding the target audience and selecting appropriate media and appeals. The chapter also provides guidelines for creating effective messages and discussion themes, ensuring t
- Author
- varenyagopal.fb23
- Language
- EN