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About this Business, Management and Accounting article
Overestimating the Importance of the Given Information in Multiattribute Consumer Judgment by David M. Sanbonmatsu; Frank R. Kardes; David C. Houghton; Edward A. Ho; Steven S. Posavac is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- David M. Sanbonmatsu; Frank R. Kardes; David C. Houghton; Edward A. Ho; Steven S. Posavac
- Publisher
- Elsevier Science; Wiley (John Wiley & Sons); John Wiley and Sons Inc.; Wiley (ISSN 1057-7408)
- Published
- 2003
- Field
- Business, Management and Accounting (Social Sciences)