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The paper revisits consumer acculturation theory, examining fourteen key studies that explore how migrants adapt to foreign cultures through consumption. It critiques the existing conceptual boundaries of the field and proposes a broader model that frames consumer acculturation as a complex system of socio-cultural adaptation. The findings highlight the diverse strategies migrants employ, such as assimilation and integration, while emphasizing the need for more inclusive research approaches in understanding

Author

dhgiang12liclc

Language

EN