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An Overview of Social Network Analysis by Márcia Oliveira; João Gama is a Computer Science article available to read on EtoBox.

What is An Overview of Social Network Analysis about?

## Abstract Data mining is being increasingly applied to social networks. Two relevant reasons are the growing availability of large volumes of relational data, boosted by the proliferation of social media web sites, and the intuition that an individual's connections can yield richer information than his/her isolate attributes. This synergistic combination can show to be germane to a variety of applications such as churn prediction, fraud detection and marketing campaigns. This paper attempts to provide a general and succinct overview of the essentials of social network analysis for those interested in taking a first look at this area and oriented to use data mining in social networks. © 2012 Wiley Periodicals, Inc. This article is categorized under: Application Areas > Science and Technology Commercial, Legal, and Ethical Issues > Social Considerations

Who reads An Overview of Social Network Analysis?

It is typically read by researchers, students, and practitioners in Computer Science.

Author
Márcia Oliveira; João Gama
Publisher
Wiley
Published
2012
Language
EN
ISBN
9781498721035
Field
Computer Science (Physical Sciences)

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