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What is Puma about?

Puma went through three phases of history: 1) 1924-1980s: Founded by brothers and became one of the top footwear companies, known for elite sports sponsorships. 2) 1980s-1993: Faced decline after family sold shares and changed strategy, becoming associated with cheap products. Posted major losses and debt. 3) 1993-present: New CEO led restructuring, then relaunched it as a high-fashion lifestyle brand through collaborations, sponsorships of unconventional athletes, and exclusive boutiques. Puma is now k

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