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Relationship Marketing and Customer Loyalty Data by Ulfa Ayu andira is a document available to read on EtoBox.

What is Relationship Marketing and Customer Loyalty Data about?

The document presents a tabulation of data related to relationship marketing variables (financial, social, and structural benefits) and customer loyalty indicators. It includes frequency distributions, descriptive statistics, and means for various items assessed among respondents. The findings indicate a generally positive perception of the marketing variables and their correlation with customer loyalty.

Author

Ulfa Ayu andira

Language

EN