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About this Business, Management and Accounting article
Ten Barriers to Marketing Planning by McDonald, Malcolm H.B. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- McDonald, Malcolm H.B.
- Publisher
- Emerald Group Publishing Limited; Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 0887-6045)
- Published
- 1990
- Field
- Business, Management and Accounting (Social Sciences)