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What is Factors Influencing Sharia Bank Customers about?

This study examines the factors influencing public attention towards Sharia banks in Indonesia, focusing on product knowledge, financial literacy, and service quality. The findings indicate that a better understanding of Sharia banking products enhances consumer trust and comfort, ultimately increasing customer interest in these banks. The research suggests that Sharia banks should improve their marketing strategies and educational initiatives to attract more customers and foster greater public interest in

Author

Ratna Ratna

Language

EN