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What is Estrategia de Comunicación Empresarial about?

The document outlines a business plan for a pitahaya yogurt product priced at 7 soles, targeting sports enthusiasts who seek natural energy replenishment. The expected profit per unit is 3 soles, and the product aims to compete with established brands like Gloria and Laive. The positioning strategy includes selling in shopping centers and gyms, with plans for international expansion as the business grows.

Author

Liliana Villa

Language

EN