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Consumer Behavior in Motorbike Purchases by Raman Sharma is a document available to read on EtoBox.

What is Consumer Behavior in Motorbike Purchases about?

This document contains a report on consumer behavior towards motor bikes in India. It discusses the major factors influencing buying behavior such as cultural, social, personal and psychological factors. It outlines the objectives of studying consumer behavior and analyzing the impact of behavioral factors on choosing a particular motor bike brand. The report also provides an overview of the major motor bike manufacturers in India like Hero Honda, TVS and Yamaha. It describes the methodology used including

Author

Raman Sharma

Language

EN