About this document
Product Strategy and Service Insights by seteserie is a document available to read on EtoBox.
The document discusses different levels and types of products and services that companies offer. It describes five levels that make up the customer value hierarchy for a product from the core benefit up to the potential product. It also categorizes products based on durability, tangibility, consumer versus industrial use, and consumer shopping behaviors.
- Author
- seteserie
- Language
- EN