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What is Conjoint Analysis Overview with Sawtooth about?
Conjoint analysis is a market research technique used to determine how people value different attributes or features of a product or service. It involves having respondents rate or rank different product concepts that are made up of varying combinations and levels of attributes. This allows researchers to determine the relative importance or "part worth" of each attribute level in driving customer preferences and choices. Conjoint analysis can provide utilities, importances, and simulate market shares for n
- Author
- shubham
- Language
- EN