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Adidas Brand Challenges and Solutions by KHAIRIN AMZAR KAMARUL AZAHAR is a document available to read on EtoBox.

What is Adidas Brand Challenges and Solutions about?

Adidas was founded in Germany in 1949 and is now one of the largest sportswear companies in the world. It faces challenges including a reduction in brand strength and high competition within the industry from rivals like Nike and Puma. To address these challenges, the document recommends that Adidas conduct thorough market research to understand customer needs and wants, offer more innovative products, and identify new niche markets to enter. This will help strengthen its brand and gain competitive advantag

Author

KHAIRIN AMZAR KAMARUL AZAHAR

Language

EN