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On Purpose : Delivering a Branded Customer Experience People Love by Shaun Smith; Andy Milligan is a business book available to read on EtoBox.

What is On Purpose : Delivering a Branded Customer Experience People Love about?

pages cm "With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out, On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to: --Stand Up: be clear about brand purpose and promise --Stand Out: define, design and deliver distinctive customer experiences across multiple channels --Stand Firm: create strong cultures that sustain results They explain and define how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter"-- "Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework

Who reads On Purpose : Delivering a Branded Customer Experience People Love?

Author

Shaun Smith; Andy Milligan

Publisher

Kogan Page Limited

Published

2015

Language

EN

ISBN

9780749471910

Category

business

Subjects

Marketing, Management, Fiction

Rating

3.93 / 5 (12 ratings)

Updated

2026-03-14