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What is Marketing Mix of Perfetti Van Melle about?

Perfetti Van Melle is a leading confectionery and chewing gum company with popular brands like Alpenliebe, Big Babol, and Mentos. It recently launched Stop Not, an Indian snack brand, to enter the growing Indian snack market worth $3 billion. Stop Not comes in flavors like Full Masala and Spicy South in attractive packaging. While Stop Not has strong brand value and distribution channels, its tastes need improvement and it faces threats from established competitors like Kurkure. Perfetti utilizes an integra

Author

Abhijit Kundu

Language

EN