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What is Jollibee International Expansion Proposal about?

Jollibee Foods Corporation is proposing to open another store in another country. The objective is to operate their best selling Philippine products but with some adaptations to satisfy foreign customers. The goals are to expand brand recognition internationally, provide good quality affordable fast food, and allow for corporate expansion through partnerships. A market research study will be conducted to identify the best locations and market potential. A business plan will then be developed outlining start

Author

Grech Mela Ña

Language

EN