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Big Market Delusion in Startups by sarpb is a document available to read on EtoBox.

This document summarizes a research paper about how the promise of large potential markets ("big market delusion") leads entrepreneurs and investors to collectively overvalue startups in emerging industries. It argues that overconfidence causes businesses targeting big markets to be priced too high overall, attracting excessive competition. This sets the stage for an inevitable correction as reality fails to meet inflated expectations. Three factors influence the degree of overpricing: level of overconfiden

Author

sarpb

Language

EN