About this document
Aashirvaad Select Ad Effectiveness Report by PontuChowdhury is a document available to read on EtoBox.
The students conducted a survey to analyze the effectiveness of Aashirvaad Select wheat advertisement. They surveyed over 150 people in Chennai and found that over 50% already buy Aashirvaad wheat for its quality and taste. However, the advertisement only convinced 50% of people surveyed to buy the product. The students recommend adding flour samples instead of just wheat, including coupons for free chapatis at restaurants, reducing text for more images and recipes, and making the ad more colorful.
- Author
- PontuChowdhury
- Language
- EN