About this document
Level Up Purwokerto: Customer Insights by Audray Lumauig is a document available to read on EtoBox.
This document summarizes a research study that analyzed how food and beverage quality, service quality, place, and perceived price at a cafe/restaurant called Level Up in Purwokerto, Indonesia influence customer satisfaction and repurchase intention. The study used a survey questionnaire of 165 previous Level Up customers. Statistical analysis found that: (1) Food/beverage quality positively affects customer satisfaction; (2) Service quality positively affects customer satisfaction; (3) Place has a positive
- Author
- Audray Lumauig
- Language
- EN