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Relationship Marketing Strategies Explained by Christian Paul Lucero is a document available to read on EtoBox.

What is Relationship Marketing Strategies Explained about?

This document discusses relationship marketing and customer relationships. It defines relationship marketing as developing close relationships with customers through personalized ongoing interactions. It also discusses increasing customer value and satisfaction to build loyalty. Relationship marketing involves experiential marketing, permission marketing, and one-to-one marketing to form stronger connections with customers. Customer relationship management uses technology to gather customer data and customi

Author

Christian Paul Lucero

Language

EN