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What is Gender Differences in Bank Choice Criteria about?
This document summarizes three journal articles on determinants of customer choice criteria in retail banking. The first article analyzes gender differences in choice criteria among Malaysian undergraduates. It found that both male and female students prioritize secure feeling and ATM service. The second article examines factors considered by Iranian bank customers, finding that service quality, innovation, and staff attitudes are most important. The third studies Nigerian customer choices, finding that saf
- Author
- Hazleen Rostam
- Language
- EN