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What is Private Label Goods and Customer Loyalty about?

This study examines factors that influence customer loyalty toward private label consumer goods. The purpose is to determine the most significant influencing factor and measure customer loyalty. A literature review presents a conceptual model of relationships between customer loyalty as the dependent variable, and independent variables like marketing strategies, perceived value, and relationship quality that influence loyalty. Additional independent variables of word-of-mouth, purchase intention, and price

Author

dindo_wae

Language

EN